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Founded in 1997 by professional dancers Emma Seward and Lisa Keegan, CPG Concepts has grown into one of the world's leading entertainment companies.

Over the years we have developed strong relationships with our clients and performers and have continuously produced breathtaking shows.  Our successes are due to a tremendous amount of dedication, hard work, and invariably peppered with a bit of fun.

At our heart are the highly skilled choreographers, producers and talented acts that have trained all over the globe from Europe, North America to Asia and Asia Pacific Australia.

We have been trailblazers in the industry for more than two decades and continue to push creative boundaries.  Our diversity on all levels has kept our productions fresh and we strive to create highly original concepts that ignite emotional reactions from our audiences.

Our portfolio holds an extensive collection of themes, musical genres and dance styles that have featured in countless events and productions including flash mobs, festivals, grand openings, exhibitions, corporate events, car launches, sporting events and concerts.




We are United in Creativity and a Shared Passion for the Arts


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Founder / Global Creative Director

Emma Seward is a world class Director, Producer and Choreographer and is sought after throughout the globe. Originally from the UK Emma trained..

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Founder / Global Creative Director

Lisa has over 30 years’ experience as a performer and choreographer. She studied in various renowned performance institutions around...

Executive Director
Business Development

Tomos Griffiths is a Creative Director, Promoter, Producer and Senior Executive based is Asia, he has an extensive...

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Performer / DJ

Ryan Hanson has worked as a professional entertainer since the young age of 10.  Growing up in Los Angeles, California Ryan was exposed to...

Operations Manager / Choreographer
DJ / Performer / Visual Designer

Katie is an Australian dancer, DJ, actress and entrepreneur. Katie’s passion for the arts translates through her emotional...

Business Development Europe

Lily is a highly trained and technical dancer and aerialist. She has performed as a solo artist in concerts, tours, casino shows and television...

Visual & Lighting Designer

Trained extensively with the British Theatre industry, Steve Nield has been associated with the professional lighting and production...

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Business Development UK

Working as a dance teacher for over 20 years, Sara holds a high level of experience in all aspects of the performing arts industry...

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Business Development UK

Jessica is a successful and accomplished professional with a wealth of transferable skillsgained in the Arts, Education, Health and Management sectors...

Senior Producer

Linda worked for 8 years as stage manager for the Royal Ballet at The Royal Opera House in Covent Garden, working with legendary icons...

Cirque Director / Performer

Is a former Nation champion of sports acrobatics in Australia. He studied at the Queensland dance school of excellence...

Choreographer / Performer 

Rose Alice has had a very unique career so far, starting as a professional ballerina with Basel Theatre Ballet in Switzerland she quickly morphed into something quite different.

Choreographer / Performer 

Hannah is a dancer and choreographer from the UK, her wide range of genre’s  has meant she is sought after in the dance world as a performer, coach, designer and teacher.

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Costume Manager

Megan is originally from Orlando, Florida and graduated from the University of Utah's Ballet Department, with a B.F.A. in Performance and Teaching...

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