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Founder / Creative Director

Emma Seward is a world class Director, Producer and Choreographer and is sought after throughout the globe. Originally from the UK Emma trained and taught with the finest dance studios in London such as Italia Conti, Pineapple Studios and the Trinity Laban Conservatoire. Her professional dancing career began with MTV Asia where she founded CPG Concepts in Hong Kong with her lifelong colleague Lisa Keegan.

Emma has choreographed and worked with some of the biggest names in show business such as Katy Perry, Leona Lewis, Cher Lloyd, Kylie Minogue, Aaron Kwok, Jacky Cheung, Zhang Yimou, Shaquille O’Neal and Whitney Houston to name a few.


Based in Macau, Emma is also the Creative Director of The Macau Glee Club where she shares her extensive knowledge of dance and the entertainment industry. The academy offers performing arts classes and workshops for children and adults and is driven towards developing local talent.


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